You Can’t Manufacture Labubu’s Scarcity, but You Can Steal Why It Sells The Labubu frenzy is deflating right on schedule. What’s left standing is the lesson actually worth stealing, and it transfers to a $6 product on a grocery shelf. By Trace Brand Building Last November, grown adults camped outside Starbucks before...
Stop Trying to Make Shoppers Feel Something. Own One Feeling Instead. Emotion drives the purchase. That’s exactly why every brand now reaches for the same warm, joyful feeling, and why most of them cancel each other out. By Trace Brand Building Picture the creative review. Three concepts on the screen, and all...
Packaging Buys the First Purchase. Identity Buys the Second. Gen Z will try a new product for a pack that stops them. Whether they come back is a different question, and the shelf doesn’t answer it. By Trace Brand Building A shopper slows down in the aisle. Something on the shelf catches...
Brand Awareness vs Brand Recognition: The Strategic Framework for Building Landmark Brands ...
The Frequency...
Brand Awareness...
