Labubu Marketing Lessons for CPG: What Transfers, What Won’t
You Can’t Manufacture Labubu’s Scarcity, but You Can Steal Why It Sells The Labubu frenzy is deflating right on schedule. What’s left standing is the lesson actually worth stealing, and it transfers to a $6 product on a grocery shelf. By Trace Brand Building Last November, grown adults camped outside Starbucks before...
