Bruno Felicidade Jones – Trace Brand Building

Brand Investment – The 72% Growth Advantage

This comprehensive report analyzes two distinct marketing investment approaches for CPG companies: 'short-term only' versus 'brand-equity balanced' strategies. It examines their divergent growth trajectories over a five-year horizon (2025-2030), quantifies financial impacts, and provides CMOs with data-driven arguments to protect brand investments during budget negotiations. The analysis includes growth modeling,...

Crafting a Brand Identity that Speaks to Your Target Audience

Marketing leaders face a harsh reality. Campaign metrics refuse to budge despite increased advertising spend. Presentations to leadership become exercises in justifying budgets that seem to evaporate without impact. Your brand should lead the category, yet competitors capture market share while you blend into the background noise. This disconnect between investment...

Author - Bruno Felicidade Jones

Brand Investment – The 72% Growth Advantage

Crafting a Brand Identity that Speaks to Your Target Audience