Author - Bruno Felicidade Jones

Creative hashtags. Hands making a # symbol with four fingers to highlight a creative hashtags.

How Can You Maximize Reach with Creative Hashtags on Social Media?

Brand Awareness vs Brand Recognition: The Strategic Framework for Building Landmark Brands ...

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Brand awareness campaigns analysis featuring iconic marketing examples from six global brands that achieved breakthrough results and cultural impact

6 Brilliant Brand Awareness Campaigns That Will Inspire Your Marketing Strategy

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Brand Awareness vs Recognition: The Strategic Framework for Building Landmark Brands

Brand Awareness vs Brand Recognition: The Strategic Framework for Building Landmark Brands

Picture this: You've invested millions in a campaign that made your logo recognizable to 80% of your target market. Victory, right? Yet sales remain flat, market share stagnant, and your CMO is asking uncomfortable questions about ROI. The problem? You've built recognition without awareness, a castle built on sand. This confusion...

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Ad fatigue dashboard showing declining CTR and rising CPA metrics across Meta, TikTok, and Google Ads campaigns

The Ad Fatigue Epidemic: A Strategic Framework for Diagnosis, Prevention, and Revitalization in Modern Digital Advertising

The Ad Fatigue Epidemic ...

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