12SepSeptember 12, 2025

6 Brilliant Brand Awareness Campaigns That Will Inspire Your Marketing Strategy

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By Bruno Felicidade JonesBrand AwarenessAwareness, brand awareness campaigns, brand awareness strategy, brand building strategy, brand campaigns 2025, Brand Equity, brand identity campaigns, brand positioning, brand storytelling, brand strategy, Campaign, campaign analysis, creative agency Denver, creative campaigns, Dove Real Beauty campaign, experiential marketing, landmark brands, MAGIC formula, marketing campaign examples, marketing case studies, marketing framework, Marketing ROI, marketing success stories, marketing transformation, Old Spice marketing, purpose-driven branding, Red Bull Stratos, Share a Coke campaign, Shot on iPhone campaign, Spotify Wrapped marketing, strategic marketing, Trace Brand Building, user-generated content marketing

11SepSeptember 11, 2025

The Power of Visual Branding

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By Bruno Felicidade JonesBrand Identitybrand guidelines, brand positioning Denver, brand transformation, color psychology marketing, creative agency Denver, digital branding strategy, logo design impact, visual brand ROI

10SepSeptember 10, 2025

Digital Marketing vs Demand Generation Strategy Guide

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By Bruno Felicidade JonesBrand AwarenessB2B demand generation, brand positioning strategy, customer acquisition cost, demand generation strategy, digital marketing tactics, full-funnel marketing, MAGIC audit framework, marketing automation framework, marketing qualified leads, sales and marketing alignment

06SepSeptember 6, 2025

5 Secrets to Unlocking Your Brand’s True Potential: A Comprehensive Guide

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By Bruno Felicidade JonesBrand Identity, Brand Awareness5 Secrets to Unlocking Your Brand's True Potential, Brand Equity, Brand Identity, Brand Measurement, Brand Purpose, brand strategy, Buyer Personas, CMO Playbook, Customer Centricity, Customer Journey Mapping, Differentiation Strategy, Positioning

05SepSeptember 5, 2025

Brand awareness: What is the Optimal Ad Frequency for Facebook, TikTok, and other social media networks?

The Frequency...

By Bruno Felicidade JonesBrand AwarenessAd Fatigue, Ad Frequency, Brand Awareness, Creative Variance, Optimal Frequency Framework, Platform-Specific Frequency

02SepSeptember 2, 2025

Brand Awareness vs. Reach: Which One Should You Prioritize on Social Media?

Brand Awareness...

By Bruno Felicidade JonesBrand AwarenessBrand Awareness, Content Strategy, Marketing Funnel, Organic Social Influencer Marketing KPIs & Analytics Brand Equity, Paid Social, Reach, Social Media Strategy

01SepSeptember 1, 2025

Brand Awareness vs Brand Recognition: The Strategic Framework for Building Landmark Brands

Picture this: You've invested millions in a campaign that made your logo recognizable to 80% of your target market. Victory, right? Yet sales remain flat, market share stagnant, and your CMO is asking uncomfortable questions about ROI. The problem? You've built recognition without awareness, a castle built on sand. This confusion...

By Bruno Felicidade JonesBrand AwarenessBrand Awareness, Brand Recognition

28AugAugust 28, 2025

The Unfinished Narrative: How Nike, Coca-Cola, and Apple Master the Zeigarnik Effect to Build Lasting Brand Intrigue

Your brand invests millions in creating memorable content, yet your campaigns fade from memory moments after consumers scroll past them. Meanwhile, your competitors command attention effortlessly, their audiences eagerly awaiting every product launch and campaign reveal. The difference isn't advertising budget, it's understanding a nearly century-old psychological principle that transforms...

By Bruno Felicidade JonesBrand Awarenessbrand intrigue, brand psychology, Zeigarnik Effect

27AugAugust 27, 2025

The Ad Fatigue Epidemic: A Strategic Framework for Diagnosis, Prevention, and Revitalization in Modern Digital Advertising

The Cognitive Underpinnings of Ad Fatigue Ad fatigue is not merely a marketing metric problem; it is a predictable response rooted in human psychology and neurology. When an audience is overexposed to the same advertisement, a cascade of cognitive processes is triggered, transforming a once-effective message into an unwelcome intrusion. Understanding...

By Bruno Felicidade JonesBrand AwarenessAd Fatigue, Ad Tech, B2B Marketing, Campaign Optimization, Conversion Rate Optimization, CPG Marketing, Creative Strategy, Digital Advertising, Digital Marketing Best Practices, Healthcare Marketing, Marketing Analytics, Marketing ROI, Marketing Strategy, Performance Marketing, Programmatic Advertising

23AugAugust 23, 2025

Brand Investment – The 72% Growth Advantage

This comprehensive report analyzes two distinct marketing investment approaches for CPG companies: 'short-term only' versus 'brand-equity balanced' strategies. It examines their divergent growth trajectories over a five-year horizon (2025-2030), quantifies financial impacts, and provides CMOs with data-driven arguments to protect brand investments during budget negotiations. The analysis includes growth modeling,...

By Bruno Felicidade JonesBrand IdentityBrand Awareness, Brand Identity, Brand Investment

Author - Bruno Felicidade Jones