Marketing agency Marchitect collaborated with Trace Brand Building to rebrand themselves and better align their name, Marketing Plan Formula, with their unique marketing approach. Trace Brand Building conducted extensive research and recommended a rebranding effort that included refreshing the logo and corporate identity with an art deco style.
The new brand identity successfully communicates Marchitect’s values and has positioned them as a cutting-edge marketing agency, helping them attract and retain the right customers while inspiring confidence in their clients.
Cherry Creek Alliance
Supporting the area’s more than 1,000 businesses and over 17,000 employees, the Cherry Creek Alliance amplifies the area’s important economic impact on the Denver economy, and collectively works toward improvements and opportunities to further the growth of Cherry Creek.
A unified voice for Denver’s most vibrant mixed-use neighborhood, the strategic alliance aims to ensure the needs and interests of the local business community are considered in city and statewide decision-making.
The Cherry Creek Chamber of Commerce in Denver, Colorado was founded in 1983. Over the years, the Cherry Creek Chamber has played an integral role in attracting business to the Cherry Creek district.
The chamber has united the community – enabling new relationships, education, increased referrals, and sales for its members for over 3 decades. Trace Brand Building was commissioned to rebrand the district to reflect its premium positioning and membership to herald a new era for the organization.
Cake accounts for 26%* of the total dessert market which is worth an estimated R 8’673 Billion. And the category is growing rapidly. * The growth rate of packaged cakes expected to extend over the R200 Million mark by 2025.
Trace Brand Builders was tasked to build Yourcake.co.za. A proud member of the Château Gâteaux family of quality cakes, the offering was created to meet the largely unmet need for customised cakes in South Africa.