Supporting the area’s more than 1,000 businesses and over 17,000 employees, the Cherry Creek Alliance amplifies the area’s important economic impact on the Denver economy, and collectively works toward improvements and opportunities to further the growth of Cherry Creek.
A unified voice for Denver’s most vibrant mixed-use neighborhood, the strategic alliance aims to ensure the needs and interests of the local business community are considered in city and statewide decision-making.
What we did
Unique Visual Language
Branding Collateral Development
Tracey Felicidade Jones
Trace Brand Building was awarded the privilege of developing a new brand identity and visual language for the Cherry Creek Alliance (CCA). The brief was to capture the spirit and energy of the district while reflecting CCA’s sophisticated, credible, and respected positioning. Our team focused on creating a timeliness, modern, and welcoming look and feel that would resonate with the business community and reflect the values of the four neighborhood entities.
We started by analyzing the partnership between the four key entities that comprise the Cherry Creek Alliance and the ‘one voice’ they represent for their vibrant business community. The cherry tree inspired the color palette; the muted tones exude a quiet strength and portray CCA’s professional and sophisticated brand persona. When developing the visual language, we were inspired by the precinct map, which informed the grid layout design applied across all brand collateral.
Our client loves the new identity, which was successfully launched and rolled out across communications collateral.
The rebranding efforts have helped position the Cherry Creek Alliance as a modern, sophisticated, influential collective dedicated to uniting its members, looking after community interests, and fostering new relationships between its business districts. By creating a contemporary, timeless and thoughtful brand identity, Trace Brand Building has helped cement the Cherry Creek Alliance as the authoritative voice ensuring that the community needs are considered in the city and statewide decision-making.