Corporate Identity for Château Gâteaux

Born in 1997, Château Gâteaux has become synonymous with gourmet-style, quality cakes, pastries and desserts. In 2018, Trace Brand Building was commissioned to conduct a brand audit and recommend a refined brand positioning and new CI.

Chateau Gateaux
Chateau Gateaux
Chateaux Gateaux
Chateau Gateaux
Chateaux Gateaux
Chateaux Gateaux
Chateaux Gateaux
Chateaux Gateaux
Chateaux Gateaux
Chateaux Gateaux - Handling Instruction
Chateaux Gateaux
Chateaux Gateaux

Client Comment


“Working with the Trace Brand Building team has been absolutely amazing, their work ethic and creative delivery has taken our brand to the next level. With Tracey at the helm, leading her wonderful team of hardworking ladies; they manage to churn out insane amounts of high quality work EVERY TIME!

They challenge us and help us push the envelope, while still keeping us on brand and helping us strategically navigate the next steps. And no matter how much we stress them out, they still show up with smiles on their faces ready to tackle the next issue.

It truly has been an amazing experience working with and getting to know this group of people #DreamTeam”

Chateau-Gateaux