Cake accounts for 26%* of the total dessert market which is worth an estimated R 8’673 Billion. And the category is growing rapidly. * The growth rate of packaged cakes expected to extend over the R200 Million mark by 2025. Trace Brand Builders was tasked to build Yourcake.co.za. A proud member of the Château Gâteaux family of quality cakes, the offering was created to meet the largely unmet need for customised cakes in South Africa.
What we did
- Social Media Campaign.
- Website Development.
- Marketing Strategy.
Credits
Tracey Felicidade Jones
Veronica Botes
Leoni Joubert
Jen Girdwood
CHALLENGE: CAKE IS BIG BUSINESS!
Cake accounts for 26%* of the total dessert market which is worth an estimated R 8’673 Billion. And the category is growing rapidly. * The growth rate of packaged cakes expected to extend over the R200 Million mark by 2025. Trace Brand Builders was tasked to build Yourcake.co.za. A proud member of the Château Gâteaux family of quality cakes, the offering was created to meet the largely unmet need for customised cakes in South Africa.
*Source: Euromonitor Report Cakes and Desserts Market SA – 2020
SOLUTION:
YourCake gave customers the ability to “bake their dreams come true” in cake form. Users could submit your own cake design or select one of the stunning, bespoke cake design images from the library. Yourcake’s world-class pastry kitchen “photo-printed” your design with edible “ink” onto fondant. And this is carefully applied to deliciously frosted chocolate or vanilla cake.
The website all aspect of the process, from delicious designs to ding-dong delivery and pure delight.
Trace Brand Builders – eCommerce:
- The customer could dream-up their own incredible cake creation.
- Supporting content and tips were supplied to help consumers make their day even more special.
- Customers did the design – We had a straightforward process that allows you to design your dream cake from end-to-end.
- We delivered directly to customers within 48 – 72 hours of ordering.
What Makes YourCake Special?
- Wide range of exclusive designs available in our library, or use your own photo or graphic – the only limit is your imagination!
- Ultimate convenience from cake design to on-time ding-dong-delivery.
- YourCake Promise – money-back guarantee if you’re not satisfied.
- A growing range of accessories and party goodies to add a special touch.
- Highest quality cakes – chocolate or vanilla sponges, enrobed in delicious frosting.
- All our cakes are handcrafted to perfection using the finest ingredients available – it’s the Château Gâteaux way.
- A South African First – world-class cake designs and accessories available nationwide.
- SANHA Halaal Certified and FS compliant.
- Château Gâteaux is a member of the Dr. Oetker family – we’re guided by international best practices and food safety standards.
