The Cherry Creek Chamber of Commerce in Denver, Colorado was founded in 1983. Over the years, the Cherry Creek Chamber has played an integral role in attracting business to the Cherry Creek district. The chamber has united the community – enabling new relationships, education, increased referrals, and sales for its members for over 3 decades. Trace Brand Building was commissioned to rebrand the district to reflect its premium positioning and membership to herald a new era for the organization.
What we did
- Create a differentiated, modern, welcoming yet premium look and feel that reflects the community and precinct we serve.
- The visual language and logo had to encompass the cherry, the creek and how we connect our communities and businesses stylishly and conceptually.
Credits
Tracey Felicidade Jones
Veronica Botes
Leoni Joubert
The Cherry Creek Chamber of Commerce in Denver, Colorado was founded in 1983. Over the years, the Cherry Creek Chamber has played an integral role in attracting business to the Cherry Creek district. The chamber has united the community – enabling new relationships, education, increased referrals, and sales for its members for over 3 decades. Trace Brand Building was commissioned to rebrand the district to reflect its premium positioning and membership to herald a new era for the organization.
Our design process started by looking at the four Cs in our name – grouping them to reflect our community spirit. The logo device symbolizes the idea that we are the place that unites our members and people (connection). Our goal to grow our precinct is embodied in our cherry icon in the center, while our “R” is styled to represent our creek.
The modern-classic styling of our icon is supported by a vibrant color palette and photographic style (overlaying images) to capture our district’s energy, diversity, and spirit. The new identity has been applauded by our client. It has been successfully rolled out over all communications collateral as part of their relaunch to their community in 2022.
Client Comment
We met with Tracey about refreshing our old, tired logo. She and her team interviewed us about what our brand was about. This allowed us to go into depth about what we wanted to represent with our new logo. Trace Brand Building came back to us a few weeks later with an incredible logo concept that showed a sophisticated, unified community that represents our brand spot on! We are overjoyed with our new logo and how easy Tracey and her team were to work with to bring about this much needed change. – Christine Des Enfants Executive Director Cherry Creek Chamber of Commerce