We are the “happy place” for busy moms and hectic people.
We’re for everyone who needs a little bit of help when it comes to making life easier and tastier, in every way.
We want people to say “oooh”, “aaaah”, “wow”, “yay” and “please send me that idea?” We’re about making moments of delight. And, making everything simpler and less time-consuming than
it already is.
What we did
Strategy & Positioning
Website Design & Development
Solid Digital Presence
Unique Visual Langauge
Credits
Tracey Felicidade Jones
Jennifer Girdwood
Veronica Botes
Leoni Joubert
Ndivhuwo Mamukhwana
Challenge: Dr. Oetker required an online presence content funnel which enabled them to reach consumers through inspiring, informative content to extend usage and encourage trial.
Goal: To drive consideration and trial (increase sales) by providing exciting convenience-focused recipes and lifestyle content that makes time-poor moms feel inspired and empowered so that they can easily feed and entertain their families and friends so they can feel good about themselves.
Results: 82 837 engaged followers (in one year), 12 932 696 total views, top videos averaged 1.5 million views per video between 1 Jan and 31 Dec 2021.
