Stay up to date with new trends

At Trace Brand Building, we understand the importance of making meaningful connections with your target audience. We are passionate about helping you stand out and get your message and story heard. With our years of experience in traditional and digital marketing, our blogs are here to provide you with valuable insights that keep you up-to-date on the latest trends and equip you with the industry knowledge, tips and tricks you need to build a brand that matters.

Brand awareness campaigns analysis featuring iconic marketing examples from six global brands that achieved breakthrough results and cultural impact Brand Awareness

6 Brilliant Brand Awareness Campaigns That Will Inspire Your Marketing Strategy

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Visual brand identity components including logo, colors, and typography working together Brand Identity

The Power of Visual Branding

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Digital marketing tactics vs demand generation strategy framework showing integration of channels into full-funnel customer journey driving measurable business outcomes" Brand Awareness

Digital Marketing vs Demand Generation Strategy Guide

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CMO reviewing a brand framework: purpose, identity, customer research, differentiation, and measurement on a dashboard. Brand Identity, Brand Awareness

5 Secrets to Unlocking Your Brand’s True Potential: A Comprehensive Guide

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Ad frequency recommendations by platform: Meta, TikTok, and LinkedIn showing different optimal exposure ranges for brand building Brand Awareness

Brand awareness: What is the Optimal Ad Frequency for Facebook, TikTok, and other social media networks?

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Brand awareness vs reach: how to balance both to cut CPA, raise ROAS, and build a flywheel for growth. Frameworks, KPIs, and tactical playbooks. Brand Awareness

Brand Awareness vs. Reach: Which One Should You Prioritize on Social Media?

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