The Ad Fatigue Epidemic: A Strategic Framework for Diagnosis, Prevention, and Revitalization in Modern Digital Advertising
The Cognitive Underpinnings of Ad Fatigue Ad fatigue is not merely a marketing metric problem; it is a predictable response rooted in human psychology and neurology. When an audience is overexposed to the same advertisement, a cascade of cognitive processes is triggered, transforming a once-effective message into an unwelcome intrusion. Understanding...