The Rise of AI-Generated Content: How Machines are Revolutionizing the Way We Create and Consume Information

Trace Brand Building has been on a journey of fascinating AI exploration for the past three years, with each month bringing something new and unexpected. December 2022 saw an explosion in interest as ChatGBT went viral.

In recent weeks, we’ve spotted a surge of websites popping up with AI-generated content – and for one week, they were all shining bright on the first page of search engine results pages. Unfortunately, their place in the spotlight didn’t last long; as quickly as it rose to fame, SERP rankings plummeted immediately!

Search engines always strive to provide the best experience for users, so if your content has all the correct elements but doesn’t deliver a great user experience, you can get it up in SERP rankings – but don’t expect that success to last long!

Content on your website is essential for two reasons.

First, it’s how you prove to search engines that you’re an authority in the field and ensure people looking for what you offer can find their way to your site easily.

But even more importantly: Once a user visits, it’s up to the page they landed on to showcase why you are truly the best choice and get them excited about buying from you! Put in some extra effort here – think accessible navigation, engaging visuals, and excellent copy – as any roadblock could lead potential customers to leave your website.

Your content is not just about achieving top rankings in search engine results; it’s also there to create a connection and encourage people to buy what you offer.

Our agency has embraced the power of AI to enhance our capabilities. These are some of our favorites:

1. Grammarly has become an essential part of our content creation process. That’s because this powerful AI doesn’t just keep us in check with grammar and spelling — it also points out wordiness, tone issues and ensures clarity from start to finish!
2. Jasper AI is an invaluable asset for content outlines – not only does it keep everything organized and focused, and it ensures what’s being written follows a solid structure and comes in handy when the dreaded writer’s block strikes. It serves as a great launch pad for your writing. However, it does not work for developing creative concepts and stories.
3. With the help of Jasper and DALL-E AI, we’ve revolutionized content creation for some of our clients! Our “Monster Mask” campaign for Somnics Health is a prime example – thanks to these technologies, it’s never been easier or more cost-effective to generate visually stunning digital art at scale. Talk about perfect timing. Before AI, this type of campaign would require a digital artist and elaborate photographic props. However, this technology is imperfect and has trouble rendering some aspects like a human hand.
4. Get the inside scoop on how you stack up against your industry competitors with Unmetric.
5. Our AI-driven social media benchmarking platform can be customized to meet your needs, providing deep insights into user sentiment and share of voice compared to specific competitors. So you know what’s working and have the data to make more thoughtful decisions about your content strategy.
6. Make marketing decisions in record time! Our AI tool provides precise customer insights that let you know what marketing material works and what doesn’t. With +95% accuracy on customer response predictions, get instant results scattered across validated heatmaps and cognitive scores. Benefit from a more confident decision-making process with a curated database of 20,000 volunteers from around the world. Unlock insights you’ve never had before.

In the above advert image, the AI shows that the viewer’s attention will be distributed and not focused on the main product offer.

After analyzing the first image, the art direction was shifted to the above concept. In this image, the AI shows that the attention of the viewer is held by the product offer. This resulted in a successful campaign with an increase in sales.

AI is an amazing asset to our team! It enables us to be much more productive and give even greater value back to customers. We are thrilled with the potential AI has unlocked for our clients and us.

Need help getting your marketing strategies bringing in results? Let us help you turn the tide! Don’t let your marketing efforts stall – reach out today! Contact us now!