Marketing

Image generated by AI for the Monster Mask campaign
09Mar

The Rise of AI-Generated Content: How Machines are Revolutionizing the Way We Create and Consume Information

Trace Brand Building has been on a journey of fascinating AI exploration for the past three years, with each month bringing something new and unexpected. December 2022 saw an explosion in interest as ChatGBT went viral. In recent weeks, we've spotted a surge of websites popping up with AI-generated content –...

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Consumer Trends
24Feb

Consumer Behavior Trends for 2023

In the wake of this global pandemic, living costs worldwide have experienced a dramatic shift. To gain an understanding amidst this upheaval, we dove into social and digital data sources to uncover some intriguing insights. The cost-of-living crisis In 2022, the cost-of-living crisis left consumers across the globe feeling overwhelmed. People took...

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