Brand Identity – Trace Brand Building

Every brand needs a strong brand identity to stand out in the marketplace. A successful brand identity is made up of visuals, language, and tone that speaks to the target audience. Investing in a well-curated brand identity is essential for differentiation and memorability. As marketing professionals, creating an impactful brand presence is important.

23AugAugust 23, 2025

Brand Investment – The 72% Growth Advantage

This comprehensive report analyzes two distinct marketing investment approaches for CPG companies: 'short-term only' versus 'brand-equity balanced' strategies. It examines their divergent growth trajectories over a five-year horizon (2025-2030), quantifies financial impacts, and provides CMOs with data-driven arguments to protect brand investments during budget negotiations. The analysis includes growth modeling,...

By Bruno Felicidade JonesBrand Identity0 Comments

19AugAugust 19, 2025

Crafting a Brand Identity that Speaks to Your Target Audience

Marketing leaders face a harsh reality. Campaign metrics refuse to budge despite increased advertising spend. Presentations to leadership become exercises in justifying budgets that seem to evaporate without impact. Your brand should lead the category, yet competitors capture market share while you blend into the background noise. This disconnect between investment...

By Bruno Felicidade JonesBrand Identity

26SepSeptember 26, 2023

Building a Resilient Brand Identity: 25 Tactics for Long-Term Success

A strong brand identity sets you apart from the competition and enables you to weather challenges and adapt to market shifts. In this blog post, we will explore 25 client-centric tactics to help you build a resilient brand identity that withstands the test of time. Get ready to strengthen...

By Tracey Felicidade JonesBrand Identity

31MayMay 31, 2023

How Leveraging Content Creation Can Amplify Your Brand Awareness

In today's digital age, content creation has become crucial in building brand awareness. With most consumers turning to online resources for information and entertainment, businesses must produce high-quality content that engages their target audience and showcases their brand's personality and values. This blog post will explore how leveraging content creation can...

By Trace Brand BuildingBrand Awareness, Brand Identity, Marketing0 Comments

23MayMay 23, 2023

Beyond the Logo: How to Boost Your Brand Awareness and Stand Out in a Crowded Market

Building brand awareness is more critical than ever in today's highly competitive market. With so many businesses vying for the attention of potential customers, it's crucial to develop a strong brand identity that stands out from the crowd. But building a brand is more than just designing a logo and...

By Trace Brand BuildingBrand Awareness, Brand Identity, Marketing, Trace Brand Building0 Comments

08MayMay 8, 2023

6 Brilliant Brand Awareness Campaigns That Will Inspire Your Marketing Strategy

Brand awareness is crucial for any business looking to succeed in today's market. With so many companies competing for attention, creating campaigns that capture your target audience's attention and resonate with them is essential. This blog showcases six brand awareness campaigns that have achieved just that. 1. Coca-Cola's "Share a Coke"...

By Trace Brand BuildingBrand Awareness, Brand IdentityAwareness, Campaign0 Comments

24AprApril 24, 2023

Exploring Unique Strategies for Building Brand Awareness

At the heart of every successful business lies an understanding of its customers. In today's market, where consumers are constantly bombarded with advertisements and marketing messages, it's more important than ever for businesses to build strong relationships with their customers. One way to do this is by exploring unique strategies for...

By Trace Brand BuildingBrand Awareness, Brand Identity0 Comments

19AprApril 19, 2023

The Power of Awareness: Building Your Brand’s Recognition and Influence

As a business owner, you likely already know that building a strong brand is essential for success. However, what exactly does it mean to have a strong brand? At its core, a strong brand has high levels of recognition and influence. Furthermore, one of the critical drivers of both recognition...

By Trace Brand BuildingBrand Awareness, Brand Identity, Marketing0 Comments

18AprApril 18, 2023

Harnessing the Power of Emotional Branding: How to Form a Strong Emotional Connection with Your Audience

Are you struggling to create a strong connection with your audience and build customer loyalty? In today's competitive marketplace, it's not enough to simply offer a great product or service. To truly stand out and succeed, you need to establish a meaningful and genuine emotional connection with your customers. This...

By Trace Brand BuildingBrand Awareness, Brand Identity, Marketing, Trace Brand Building0 Comments

20MarMarch 20, 2023

Unleashing the Magic of Storytelling: The Key to Building Strong Brand Awareness

Welcome to the world of storytelling! It is a world where brands can create a lasting impression on their target audience, evoke emotions, and inspire action. Building strong brand awareness is more critical than ever in today's fast-paced digital world, and storytelling is the key. Whether you are a small...

By Trace Brand BuildingBrand Awareness, Brand Identity0 Comments