5 Secrets to Unlocking Your Brand’s True Potential: A Comprehensive Guide
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06Sep
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23Aug
Brand Investment – The 72% Growth Advantage
This comprehensive report analyzes two distinct marketing investment approaches for CPG companies: 'short-term only' versus 'brand-equity balanced' strategies. It examines their divergent growth trajectories over a five-year horizon (2025-2030), quantifies financial impacts, and provides CMOs with data-driven arguments to protect brand investments during budget negotiations. The analysis includes growth modeling,...
07Mar
Brand Identity vs Positioning: What Matters More for Your Business Success?
It's no secret that having a solid brand identity and effective positioning is essential to building a successful business. But when it comes to deciding which one should take the lead in your strategy, it becomes more complicated. In this article, we'll give you the insights you need to make an...
21Feb
How to create your company’s brand identity
The Meaning of Brand Identity Your brand identity is the visual and emotional impact you have on your audience. It is a visual representation of your company’s values, purpose, and character. Your brand identity highlights who you are as a business and helps to communicate your message to potential customers. Within...