Author - Tracey Felicidade Jones

How to create your company's brand identity

How to create your company’s brand identity

The Meaning of Brand Identity Your brand identity is the visual and emotional impact you have on your audience. It is a visual representation of your company’s values, purpose, and character.  Your brand identity highlights who you are as a business and helps to communicate your message to potential customers. Within...

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Brand Awareness- what does it mean?

Brand Awareness: what does it mean?

Are you looking to increase brand awareness for your company? If so, you're not alone. Many businesses invest time and money into marketing campaigns with the goal of boosting their visibility. But what does "brand awareness" actually mean? In this blog post, we'll explore the concept of brand awareness and discuss...

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