Trace Brand Building revamped Zents’ Amazon storefront, turning it into a high-end skincare and fragrance destination. Our strategic design and content upgrades elevated Zents’ digital presence to match their top-tier product line.
What we did
Branding Collateral Development
Unified Visual Language
Created brand story
Enhanced product categorization
Improved navigation
Streamlined user experience
Credits
Tracey Felicidade Jones
Bruno Felicidade Jones
Zelna Forsyth
Heidi Hofmaenner
Zents, known for quality skincare and fragrance products, had an Amazon storefront that didn’t capture their brand’s essence. Their exceptional products needed a digital space that reflected their quality. Trace Brand Building stepped in to create this refined digital experience.
Challenges
- Zents’ original Amazon storefront didn’t reflect their high-end status.
- The existing layout poorly showcased product ranges and brand story.
- Lack of visual appeal and brand consistency across the storefront.
- Insufficient engaging content to communicate Zents’ unique value.
Solution
Trace Brand Building developed a tailored approach to uplift Zents’ Amazon presence:
- Reimagined the storefront layout for a high-end, engaging experience.
- Built a unified visual theme exuding refinement.
- Crafted new content areas to share Zents’ brand story and values.
- Improved product presentation to highlight each item’s quality.
Implementation
Our creative team brought the new vision to life:
- We restructured the storefront, creating an eye-catching and user-friendly layout.
- Our designers developed a consistent visual style using Zents’ signature look and calming color scheme.
- We added new content sections showcasing Zents’ special ingredients, craftsmanship, and wellness approach.
- Our team arranged product displays to create an exclusive shopping atmosphere.
Results
The transformation brought significant improvements:
The new storefront design now truly represents Zents’ high-end brand character.
Better visual storytelling effectively shares the brand’s unique qualities.
Improved product organization and display create a more refined shopping journey.
The cohesive design leaves a lasting, upscale brand impression.
Conclusion
Through our work, Trace Brand Building helped Zents create a standout presence on Amazon. We turned their basic storefront into an inviting space that showcases their skincare and fragrance expertise.
Want to elevate your brand? Let Trace Brand Building transform your brand. Contact us and see your brand come alive online.
