Trace Brand Building transformed Yonka’s Amazon storefront from a basic presence to a sophisticated skincare destination. By revamping the layout, visuals, and content, we helped Yonka stand out in the competitive skincare market on Amazon.
What we did
Branding Collateral Development
Unified Visual Language
Created brand story
Enhanced product categorization
Improved navigation
Streamlined user experience
Credits
Tracey Felicidade Jones
Bruno Felicidade Jones
Leoni Joubert
Zelna Forsyth
Heidi Hofmaenner
Yonka, a respected skincare name, had an Amazon storefront that didn’t reflect their brand’s quality. Their products deserved better presentation. Trace Brand Building stepped in to elevate their digital presence and create a more engaging customer experience.
Challenges
Yonka’s original Amazon storefront lacked visual appeal and brand consistency
The existing layout didn’t effectively showcase product ranges or brand story
Navigation was limited, making it difficult for customers to explore the full product line
The storefront failed to communicate Yonka’s unique value proposition effectively
Solution
Trace Brand Building crafted a solution to transform Yonka’s Amazon presence:
1. Redesigned the storefront layout for improved visual impact and navigation
2. Created a cohesive brand aesthetic across all storefront elements
3. Developed new content sections to highlight Yonka’s brand story and values
4. Improved product categorization and presentation
Implementation
Our team of creative experts set to work:
1. We reimagined the storefront structure, creating a more intuitive and visually appealing layout.
2. Our designers crafted a consistent visual language using Yonka’s signature colors and style.
3. We developed new content blocks to showcase Yonka’s heritage, ingredients, and skincare philosophy.
4. Our team organized products into clear categories, making it easier for customers to find what they need.
Results
The transformation yielded significant improvements:
The new storefront design now truly reflects Yonka’s brand quality and values.
Improved navigation and product categorization enhance the customer shopping experience.
New content sections effectively communicate Yonka’s unique selling points and brand story.
The cohesive visual design creates a memorable and professional brand impression.
Conclusion
Through our work, Trace Brand Building helped Yonka create a standout presence on Amazon. We transformed their basic storefront into an engaging destination that showcases their skincare expertise and product range.
Ready to transform your digital presence? Contact Trace Brand Building to unlock your brand’s full potential in the digital marketplace.
