Our Clients
IS THIS YOU?
We work with companies at a
brand inflection point
“We’re losing share to
brands with worse products”
Consumer brands competing in
crowded categories where recognition,
not quality, determines who wins
the purchase
“We can’t get past the
credibility gap”
Healthcare and wellness companies
where trust is the purchase trigger,
and a weak brand creates doubt before
you even get to the evidence
“Every deal turns into a price
negotiation”
B2B organizations where buyers can’t
see the difference between you and two
cheaper alternatives, so they default to
cost
SOUND FAMILIAR?
Great product. Forgettable brand.
That gap is costing you revenue.
You open the quarterly deck and the story writes itself: campaigns ran, budgets burned, and
the needle barely moved. Prospects still confuse you with competitors, deals stall on price, and
your cost-per-acquisition keeps climbing. Research shows that brands without a distinct
identity pay 20-30% more per conversion than category leaders. And that gap widens every
quarter you wait.
YOU BLEND INTO THE
CATEGORY
Your brand looks and sounds like
everyone else. Customers default to
whoever they’ve heard of, or whoever’s
cheapest. Differentiation lives in your
head, not in the market.
MARKETING SPEND
ISN’T CONVERTING
Campaigns run. Budgets burn. But
awareness stays flat and leads stay cold.
The channel isn’t the problem. The brand
can’t support the weight of the spend.
EVERY TOUCHPOINT
TELLS A DIFFERENT
STORY
The website says one thing, the pitch deck
says another, social says a third. There’s
no narrative thread connecting them.
Customers notice the incoherence, even
when they can’t name it.
PAST PARTNERS
OVERPROMISED AND
UNDERDELIVERED
Polished pitch decks. Expensive retainers.
Little to show for it. You’ve tried agencies,
in-house hires, even AI tools. You’re
rightfully skeptical of the next one.
Competitors who invest in identity pull ahead. Buyers who can’t distinguish your brand default
to price or familiarity. And internal teams without a clear brand foundation waste cycles
debating every creative decision.
Every quarter without a defined identity compounds the gap.
“We knew our brand was outdated but didn’t realize how
much it was costing us. After the rebrand, website
conversions tripled.”
Karen Davis, COO, B2B Services Company
Got a Quarterly Review Coming Up?
Walk in Prepared.
Score your brand across 29 critical dimensions in 15 minutes. Know exactly where
you’re exposed and what to prioritize before your next leadership conversation.
Strategy &
positioning
Visual
identity
Messaging
clarity
Market
presence
Competitive
differentiation
No email required to start.
Get your score instantly.
WHAT MAKES THIS DIFFERENT
The reason your brand blends in isn’t bad
design. It’s a missing psychological identity.
Most agencies start with colors and taglines. We start with the question underneath: what is
the identity pattern that makes a buyer pick you over three similar options without needing a
feature comparison?
THE FOUNDATION
ARCHETYPAL BRAND
IDENTITY
Rooted in 80+ years of Jungian psychology research
and validated across 200+ brand projects, we
identify the universal archetype your brand
authentically embodies. Ruler. Creator. Caregiver.
Explorer. This becomes your brand’s psychological
blueprint: the lens that shapes language, visual
world, emotional territory, and how you show up at
every touchpoint.
WHY IT WORKS
BUYERS CHOOSE IT
BEFORE THEY ANALYZE IT
A brand rooted in archetype triggers instinctive
recognition. Trust and alignment that competitors
can’t replicate by copying a tagline or matching a
color scheme. It’s the difference between being on
a shortlist and being the obvious choice.
THE EXECUTION ENGINE
The MAGIC Formula
Archetypal identity defines the vision. Our proprietary MAGIC formula executes it:
five disciplines linked into one integrated engine that replaces scattered tactics with
M
MARKET
ANALYTICS
A
AUDIENCE
NARRATIVE
G
GRAPHIC
IDENTITY
I
INTEGRATED
CAMPAIGNS
C
CONTINUOUS
OPTIMIZATION
HOW IT WORKS
From overlooked to unmistakable
in 3 phases
A proven process built on 15+ years of brand work.
From emerging companies to global leaders.
PHASE 1
DISCOVER THE
ARCHETYPAL
IDENTITY
We analyze your market,
competitive landscape, and the
psychological drivers of your
audience to uncover the archetype
your brand can own with
authority.
YOU GET:
Archetypal
identity +
positioning
strategy
PHASE 2
BUILD THE
COMPLETE BRAND
WORLD
Messaging architecture, visual
identity, tone, and creative
expression. All filtered through
your archetype. Every touchpoint
speaks with one voice.
YOU GET:
Full brand system
+ guidelines
PHASE 3
LAUNCH
INTEGRATED
CAMPAIGNS
Cross-channel campaigns that
surround your audience from first
impression to conversion. The
MAGIC formula optimizes with
every cycle.
YOU GET:
Campaign launch
+ performance
metrics
CLIENT RESULTS
What the numbers look like after
the archetype clicks
Measurable outcomes from real engagements across consumer, healthcare, and B2B
40%
Avg. brand
recognition lift
3x
Avg. inbound lead
increase
200+
Brand projects
delivered
15+
Years building
category leaders
+40%
brand recognition
in 6 months
“Trace completely repositioned our brand. Our
sales team reported prospects were coming to us
pre-sold on our value. That had never happened
before. The archetype work gave us a language the
whole team could rally around.”
SM
Sarah Mitchell
VP Marketing, Healthcare Company
“We launched into a crowded category and Trace
gave us an identity that stood out immediately.
Partners and buyers commented on how differentiated
we looked versus incumbents. The archetype was the
key. It gave every creative decision a clear filter.”
JR
James Rivera
Founder & CEO, Consumer Brand
+40%
brand recognition
in 6 months
3x
inbound lead
increase after
rebrand
“We knew our brand was outdated but didn’t
realize how much it was costing us. After the
rebrand, website conversions tripled and clients started
saying ‘you look like the market leader now.’ It changed
how people treated us in every conversation.”
KD
Karen Davis
COO, B2B Services Company
WHO WE ARE
A senior brand team.
Not a revolving door of juniors.
Trace was founded by brand strategists with 15+ years of experience at agencies serving
Nestle, Philips, and Novartis. Every project is led by senior strategists who’ve built brands
across consumer, healthcare, and B2B. Not handed off to account managers. We operate as a
collaborative partner, shouldering the strategic load that lean internal teams can’t carry.
Denver, CO • Johannesburg, SA • Working globally
BEFORE YOU REACH OUT
A focused 15-minute call where we review your brand positioning, identify your 3 biggest gaps, and give you concrete next steps, whether you work with us or not. No pitch, no pressure.
A free, interactive 29-point diagnostic that scores your brand across strategy, identity, messaging, market presence, and competitive differentiation. It takes 15 minutes and gives you an instant brand health score with a gap analysis. No email required to start.
Brand strategy and identity projects typically take 8-12 weeks from kickoff to final delivery. Campaign launch follows immediately after. We’ll give you a clear timeline before any commitment.
Most agencies start with design. We start with psychology. The archetypal identity foundation means every creative decision has a strategic filter. And we tie every engagement to measurable outcomes, not vanity metrics. You’ll know what moved and why.
Projects range from $15K for focused brand refreshes to $75K+ for comprehensive multi-brand strategies. We scope every project individually, and you’ll know the investment before committing. The strategy session is free.
Two paths forward.
Pick the one that fits.
Start Here
Brand Audit
Checklist
Strategy
Session
Review your score
together
Proposal
Tailored scope
& price
Transformation
Category leadership