Marketing agency Marchitect collaborated with Trace Brand Building to rebrand themselves and better align their name, Marketing Plan Formula, with their unique marketing approach. Trace Brand Building conducted extensive research and recommended a rebranding effort that included refreshing the logo and corporate identity with an art deco style.

The new brand identity successfully communicates Marchitect’s values and has positioned them as a cutting-edge marketing agency, helping them attract and retain the right customers while inspiring confidence in their clients.

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