Marketing agency Marchitect collaborated with Trace Brand Building to rebrand themselves and better align their name, Marketing Plan Formula, with their unique marketing approach. Trace Brand Building conducted extensive research and recommended a rebranding effort that included refreshing the logo and corporate identity with an art deco style.
The new brand identity successfully communicates Marchitect’s values and has positioned them as a cutting-edge marketing agency, helping them attract and retain the right customers while inspiring confidence in their clients.
What we did
Strategy & Positioning
Solid Digital Presence
Unique Visual Langauge
Credits
Tracey Felicidade Jones
Jennifer Girdwood
Veronica Botes
Leoni Joubert
Challenge: Marchitect, a marketing agency, wanted to rebrand themselves to better reflect their values and attract the right customers. Their original name, Marketing Plan Formula, needed to fully encapsulate their unique marketing approach. They needed a visual representation that accurately represents their brand and appeals to their target audience.
Solution: Trace Brand Building worked closely with Marchitect to understand their brand persona, which was defined as Sage, with a Creator ethos. The client wanted customers to feel they could accomplish anything, and they wanted to be a source of inspiration and confidence for clients.
Trace Brand Building conducted a thorough analysis of Marchitect’s values and market positioning to ensure the new brand would effectively communicate their unique approach to marketing. Based on their research, Trace Brand Building recommended a rebranding effort that would involve refreshing and revolutionizing the client’s logo and CI.
Trace Brand Building also proposed an art deco style for the logo and CI design, which aligned with the client’s preference for abstract-looking designs. The resulting brand identity is modern, sophisticated, and memorable, effectively communicating Marchitect’s values and unique marketing approach.
Results: Marchitect’s rebranding effort was a resounding success. The new brand identity effectively communicates their unique approach to marketing, and the art deco style logo and CI design have been well-received by both the client and their customers.
The new brand identity has helped position Marchitect as a cutting-edge marketing agency dedicated to assisting clients to achieve their goals and realize their full potential.
In conclusion, Trace Brand Building’s rebranding efforts have helped Marchitect achieve its goals and effectively communicate its unique approach to marketing. The resulting brand identity adequately represents the client’s values and has helped them attract and retain the right customers.
