Should we invest resources into creating contests that could help reach out further to our target demographics?

Investing resources into creating contests can be a great way to reach your target demographics. Contests are an effective way to engage with potential customers, generate leads, and build relationships over the long term. They also allow customers to win prizes and increase brand recognition among your desired audience. Additionally, incentives such as promotions can help increase customer loyalty, boost referrals, and improve customer engagement. Investing in digital competitions is a great way to create excitement around your product/service and engage new customers.

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