Should I focus more on targeting existing customers or potential new ones to promote brand recognition?

It is important to target both existing customers and potential new ones when trying to promote brand recognition. Focusing on increasing loyalty from existing customers by providing personalized offers and rewards can help create a greater sense of affinity to your brand. At the same time, active efforts should be made to reach out to potential new customers in order to introduce them to your brand. This can be done through advertising, offers, discounts and partnerships.

By targeting existing and potential customers, businesses can significantly increase brand recognition. This will help create more opportunities for sales and foster long-term customer loyalty. Additionally, targeting both types of customers is also essential for staying ahead of competitors in the market. Therefore, it is crucial to focus on both existing customers and potential new ones when trying to promote brand recognition.

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