How does brand awareness work?

Brand awareness works by helping customers to recognize, remember, and trust your brand. The more familiar customers become with a brand, the more likely they are to remember it and make a purchase. Companies can use various methods to increase brand awareness, such as using social media platforms to engage with their customers and creating exciting and relevant content for their target audience. By leveraging these strategies, companies can build long-term customer relationships that lead to increased sales.

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