Author - Tracey Felicidade Jones

Brand-awareness-for-B2B-companies-min

Brand awareness for B2B companies

B2B companies have one goal in mind: to be successful. Building brand awareness is the key to reaching that success; it's essential for attracting and retaining customers while sending messages of credibility, value, and reliability. With a strong brand image you make sure your company stands out amongst competitors -...

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Does-brand-awareness-opens-the-door-for-your-salespeople

Does brand awareness open the door for your salespeople?

Boost Your Bottom Line: The Powerful Connection Between Brand Awareness and Sales Revenue!In sales, as in many other aspects of business, first impressions are important. You only have one chance to make a good impression on a potential customer, so it's crucial that you make the most of that...

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How to create your company's brand identity

How to create your company’s brand identity

The Meaning of Brand Identity Your brand identity is the visual and emotional impact you have on your audience. It is a visual representation of your company’s values, purpose, and character.  Your brand identity highlights who you are as a business and helps to communicate your message to potential customers. Within...

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Brand Awareness- what does it mean?

Brand Awareness: what does it mean?

Are you looking to increase brand awareness for your company? If so, you're not alone. Many businesses invest time and money into marketing campaigns with the goal of boosting their visibility. But what does "brand awareness" actually mean? In this blog post, we'll explore the concept of brand awareness and discuss...

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